Posted on May 26, 2026.
Rome, 25 May 2026 – Ferrari today unveiled the Ferrari Luce in the symbolic setting of the Vela di Calatrava – Città dello Sport in Rome, a venue chosen to mark the beginning of a new chapter in Ferrari’s storied history of engineering excellence and innovation. Ferrari won its first ever victory in Rome on this day in 1947, with the Ferrari 125 S winning the Gran Premio di Roma at the Baths of Caracalla circuit. On that decisive day, driver Franco Cortese set in motion an unimaginable legend of success. Some 79 years later, Ferrari returns to unveil a project that reinforces its unwavering commitment to redefine the limits of what is possible.
The Ferrari Luce marks the culmination of Maranello’s multi-energy strategy, announced at the 2022 Capital Markets Day and subsequently confirmed on various occasions. In accordance with the principle of technological neutrality, electrification is just one of the means available to Ferrari to expand its design potential in product architecture, performance, design, and driving experience, without replacing existing engines.
Deepening the Prancing Horse’s in-house expertise in electric technology opens new potential for performance and efficiency across the entire Ferrari ecosystem. This includes technology transfer between road cars and the 499P that triumphed in the last edition of the World Endurance Championship, and the bold Ferrari Hypersail project, a unique laboratory of research and innovation. Ferrari Luce expands the Maranello marque’s expertise still further, opening up a new segment consistent with Maranello’s DNA of combining performance, engagement and versatility.
The Ferrari Luce name evokes clarity and direction. It lights the way towards the future and defines the intent to create a Ferrari 360°, not merely the “electric Ferrari” but an entirely new Ferrari, designed for deeper engagement and performance, with a unique and recognisable character. In keeping with tradition, Ferrari chosen to engineer, develop and manufacture the main components in-house; from the electric engines to the battery pack, every element is created in Maranello to guarantee quality, control and uniqueness. The project includes more than 60 new patents, testifying to Ferrari’s technical excellence and to a vision that also looks to long-term value. In the future, Ferrari will provide assistance on all electric components, including batteries, in line with the Ferrari Forever philosophy.
The design of the Ferrari Luce was entrusted to LoveFrom, the design collective led by Sir Jony Ive and Marc Newson. Introducing a team from outside the Ferrari Design Studio led by Flavio Manzoni invited a new perspective and cross-fertilisation, enabling a new design language to be introduced. LoveFrom was given the creative freedom needed to define the design direction of the project from the outset, translating this design language into an authentic Ferrari experience. The electric power source, Ferrari-engineered engines and advanced drivetrain affords a radically new architecture that uniquely combines extraordinary Ferrari performance with the luxury of spaciousness.
Further details including configurator available at ferrari.com
